Sarah Williams Shoppable Livestream Host & Producer
Sarah is a seasoned on-air host and expert in the shoppable livestream space. Today she hosts multiple streams every week. In addition, she programs & produces all of T3 Hair Tools live selling broadcasts. In 2021 she hosted over 100 livestreams, this year she is on track to double that.
Experience in Livestreaming
Sarah has streamed on several platforms, livestream shopping apps, as well as top white-label shoppable livestream software. She is involved in all aspects of each airing; Be it planning, booking guests, the technical equipment, the streaming software, as well as being the on-air host. In addition, she understands the technical and creative nuances to craft an entertaining, engaging, and successful shoppable livestream.
Going Beyond Sales
Having a wholistic approach and insight into all details of each show allows Sarah to craft successful streams that not only drive sales and conversion, but also tell a compelling brand and product story. Apart from this, she connects directly with viewers to foster a sense of community.
Leader in the Industry
Last year Sarah hosted over 100 livestreams, and is on target to double that this year. Her unique and wholistic experience has garnered her acknowledgement from fellow industry leaders and today, she is recognized as a pioneer in the quickly emerging, digital, shoppable livestreaming, space.
Sarah was the on-air consultant for the first ever virtual Retail 10.10 Shopping Festival, in which over 30 retailers participated. Including Guess, Macy’s and Longaberger. At Coresight Research’s Livestream Shopping pitch competition, Sarah was a judge alongside Guess CEO Carlos Alberini and Pharus Co-Founder Kenneth Harrell. She moderated the livestream panel at the 2022 RTE Conference and can be heard sharing her insights on several retail and innovation focused podcasts.