Sarah Williams Shoppable Livestream Host & Producer

Sarah is a seasoned on-air host and expert in the shoppable livestream space. Today she hosts multiple streams every week, averaging over 150 livestreams annually. In addition to hosting, she programs & produces all of T3 Hair Tools live selling broadcasts. Recently, she was named one of's Livestream Hosts to Watch Out for in 2024.

Sarah | Lifestyle
Sarah | Lifestyle

World-Class On-Air Host

Sarah hosts an average of 150 livestreams each year. In addition to her work at T3, Sarah hosted Walmart's Fashion Eras, a 3-day liveshopping event on Pinterest's PinTV. She also hosted her own weekly show on Pinterest, "Shop Savy with Sarah," where she featured her favorite brands & products. She has hosted live shopping events for SolaWave, The Sac sustainable bag, Gladys Tyler clothing, and more. 

Experience in Livestreaming

Sarah has streamed on several platforms, livestream shopping apps, as well as top white-label shoppable livestream software. She is involved in all aspects of each airing; Be it planning, booking guests, the technical equipment, the streaming software, as well as being the on-air host. In addition, she understands the technical and creative nuances to craft an entertaining, engaging, and successful shoppable livestream.

Sarah was named one of's Livestream Hosts to Look Out for in 2024. She was the on-air consultant for the first ever virtual Retail 10.10 Shopping Festival, in which over 30 retailers participated. Including Guess, Macy’s and Longaberger. At Coresight Research’s Livestream Shopping pitch competition, Sarah was a judge alongside Guess CEO Carlos Alberini and Pharus Co-Founder Kenneth Harrell. She moderated the livestream panel at the 2022 RTE Conference and can be heard sharing her insights on several retail and innovation focused podcasts.

An Industry Leader Going Beyond the Sale

Sarah's unique and wholistic experience has garnered her acknowledgement from fellow industry leaders and today, she is recognized as a pioneer in the quickly emerging, digital, shoppable livestreaming, space. Having a wholistic approach and insight into all details of each show allows Sarah to craft successful streams that not only drive sales and conversion, but also tell a compelling brand and product story. Apart from this, she connects directly with viewers to foster a sense of community.

Hosting Samples

PinTV Livestream Teaser

Walmart x PinTV Livestreams

Hosting Demo

T3 Airbrush Duo Commercial

Consult with Sarah Williams Today

Sarah is available for hire as an on-air host, as well as for consultations. To watch Sarah live, tune into her weeky Amazon Livestreams every Tuesday & Thursday at 10am PT.